There is a serious disconnect between, How Patients Are Using Social Media and Physician Review Websites (ie: Healthgrades.com, ZocDoc.com, Yelp.com, RateMDs.com). RateMDs.com has 2 million physician reviews but only 886 likes on Facebook!
The 5686 US Hospitals as well as the vast majority of the 800,000 active doctors are severely underrepresented in social media and poorly presented in “old school” ratings sites. The numbers of doctors and hospitals represented on Facebook and Twitter are a pathetic at less than 35%. Even if a health professional has a social media presence, the actual patient engagement results are equally pathetic.
Even though Social Media has a significant influence on a person’s choice of physicians, on August 20, 2015, Fortune Magazine reported that ZocDoc has a $1.8 billion valuation via a $130 million funding round. Healthgrades drives revenue through advertising to its 30 million viewers per month. In an April 2013 Price Waterhouse report, Peggy O’Kane National Committee for Quality Assurance, agrees, “Healthcare ratings are still in a formative stage.”
Physicians and hospitals will need to play catch-up if they want to have true patient engagement using platforms preferred by patients.
Edward Bukstel
@ebukstel
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